ICON Platforms is a pioneer in loyalty marketing, offering customers some of the latest technologies focused on business gamification solutions. With our own, flexible cross-platform technology, strong R&D, ICON Platforms offers clients access to powerful digital technologies.
The issue of gamification and relationship marketing is to create the right motivation through incentives, rewards and recognition systems towards building stronger relationship bonds and customer/partner/employee/citizen commitment.
Fundamentally, gamification is a technique to influence, motivate and engage people to solve problems, perform certain actions, and have fun while building positive energy in the workplace, for brands and for public initiatives.
We organize, deliver and support loyalty campaigns using business gamification methodology, in order to treat social as an opportunity to learn as much as possible about people’s behavior, not imposing views and ideas but co-create mutual value with audiences.
Using our loyalty – business gamification platform, we have implemented various B2C, B2B, B2Employees projects in Greece, in Europe, in Egypt, and in West Africa for multinational and local companies.
TALOS is our loyalty/gamification platform that is used as the back-end of loyalty projects. TALOS platform listens for, identifies and records the online behavior of each of user, customer, partner, employee or citizen, storing their engagement actions and information in unique personal profiles.
It features exceptional scalability and performance capabilities, and has been designed from the ground up with modular S.O.A. architecture enabling “plugin-style” extensibility, easy third-party services integration on any part of the system.
Additionally, ICON Platforms is a consortium of Gamification professionals that offer a variety of professional services, in order to meet the business and performance objectives of our clients.
We design complete and detailed gamification strategy project plans, with ROI framework so that you can assess the effectiveness of the gamification design and roll-out plan: first, to evaluate the efficacy of the gamified environment in meeting objectives; and second, from the perspectives of usability, playability, engagement, user experience, and flow perception.